Our Story
Inspired by India’s textile legacy, reimagined for the present.
About Kaarique
Kaarique was founded with a simple belief, that India’s textile heritage deserves a modern language.
Our journey began with a deep appreciation for the artistry of Indian fabrics, their texture, movement, and quiet grandeur. Every piece at Kaarique draws from this legacy, reimagining traditional textiles through a contemporary lens.
To us, clothing is more than design; it’s emotion translated through fabric, a quiet dialogue between tradition and self-expression.
Behind the Name
Kaarique is born from the words kaarigar and unique , an ode to creation that is both artful and rare.
It reflects a way of life shaped by intention, detail, and quiet beauty.
Through Kaarique, we reimagine India’s artistic legacy for the presentcurating expressions of design, culture, and modern living that feel timeless yet alive.
Design Philosophy
At Kaarique, design is a way of seeing, of finding beauty in the details, harmony in form, and meaning in the everyday.
Our philosophy is rooted in the language of Indian textiles and artistry, yet shaped by a modern sense of simplicity.
Every creation, whether a garment, a piece of decor, or an object for daily living, is imagined with the same intent: to bring ease, depth, and quiet refinement into your world.
Why Kaarique
Kaarique is a feeling of stillness, grace, and effortless beauty.
It’s where India’s timeless artistry meets the ease of the present; where textures, tones, and silhouettes flow in quiet harmony. Each creation is imagined to hold emotion of comfort, belonging, and depth, inviting you to move through life a little slower, a little softer.
Rooted in the language of Indian textiles yet shaped by modern rhythm, Kaarique blurs the line between what you wear and how you live. It’s not about occasion, but about emotion, the kind that lingers long after the fabric leaves your skin.
Kaarique is for those who seek meaning in the details and beauty in the unspoken.
A reflection of life, lived with intention.
Vidushi Kunwar
Founder
Vidushi’s journey with Kaarique began not in the lanes of craft clusters, but in the rhythm of modern India, a world that often moves too fast to pause for what’s real.
After years of building brands at Xiaomi and HCL, and later deepening her vision for conscious entrepreneurship at the Indian School of Business (ISB), she found herself drawn to a quieter idea, one that celebrated balance, intention, and the kind of beauty that doesn’t demand attention, but holds it.
Kaarique was born out of that search at ISB, a space that encouraged Vidushi to pause, reflect, and reimagine how tradition could find relevance in today’s world. For her, textiles became more than fabric; they became a medium of storytelling, a bridge between heritage and modern expression.
Through Kaarique, she envisions a new rhythm for Indian living, one that blends the comfort of the familiar with the elegance of the new. Each collection is a reflection of that philosophy, rooted in culture yet effortlessly relevant.
For Vidushi, Kaarique isn’t just about what we wear or how we decorate our spaces; it’s about how we live, with thought, with grace, and with meaning.
Love,
Vidushi Kunwar
